Douwe Egberts UPcoming
Introducing SENSEO Up
SENSEO Up is the new coffee pad device of Douwe Egberts and Philips. For the launch of the Up NewsLab invites over 80 social influencers for an ‘Upcoming’ event with upcoming artists such as Dotan. The event takes place in the brand new Hotel Not Hotel in Amsterdam, that is not opened yet at the time. A cup of coffee during this delightful evening is very inspiring and generates a lot of buzz around SENSEO Up. Through social media we reach over a million people with this Upcoming coffee sensation.