Innocent Big Knit
smoothies with woolly hats
Back in 2003, innocent had an idea. They asked some older people, and some younger people, to knit little woolly hats. After collecting all creations, they put those hats on their smoothies, and for each one sold innocent donated money to help the elderly. The Big Knit was born. The Netherlands joined in and NewsLab is making sure that everybody will know about this campaign. We had a little knitting party on Amsterdam central station and taught school kids to knit. The woolly fun is greatly covered by regional and social media.