Introduction Coca-Cola life
The newest beverage of Coca-Cola comes in a green outfit, because Coca-Cola life is sweetened with stevia leaf extract and contains a third fewer calories than regular cola. To launch this new product, NewsLab invites journalists for an exclusive tasting. Then Coca-Cola opens the Coca-Cola life pop-up store for two weeks on the central station of Rotterdam. Visitors are the first to try the new product and enjoy the ultimate Coca-Cola life experience. Inspired by the ‘First Kiss’ tv commercial, the pop-up store is opened after a kiss of our host Froukje de Both and entertainer Charlie Luske.