Kruidvat Baby disco
Dancing on Negenmaandenbeurs
Kruidvat is the main sponsor of the Negenmaandenbeurs in RAI Amsterdam, a fair for young parents and parents-to-be. Every year NewsLab develops a concept for a spectacular opening to create positive exposure for the Health & Beauty chain. The Kruidvat Baby Disco with Dutch celeb Lieke van Lexmond, from the TV show Everybody Dance Now, was a great success. 15 baby’s show their first moves on swinging beats and Lieke dances along with them, resulting into numerous media genic pictures and video’s.