Thought leadership for ABN AMRO MeesPierson

Since 2013, NewsLab has supported ABN AMRO in developing and implementing its Thought Leadership strategy for the Corporate Banking division. Since 2020, we have also been working for the Private Banking division, aiming to increase the brand awareness of ABN AMRO MeesPierson and the Investment, Philanthropy, Expertise Center and Private Equity divisions.

Using a proactive, targeted approach, we respond to relevant social issues and give exposure to ABN AMRO MeesPierson's experts in key media. Our work ranges from writing press releases, opinion articles and blogs up to the publication of the investment strategy, as well as the co-ordination of research about the changing preferences of Dutch citizens who donate to charities.