Adrenaline rush in Center Parcs’ Aqualoop
With the help of comedian Steven Brunswijk and presenter Jay-Jay Boske, Center Parcs opened worlds' first water slide with a looping at its holiday parc De Kempervennen in the Netherlands. Jay-Jay opened the 'Aqua Loop', closely followed by Steven. Stiff with adrenaline and with a speed of 50 kilometers per hour, they almost went completely 'over the top'.
The Aqua Racer, a tyre slide for pairs, was opened as well. The opening of both spectacular water attractions marked an important milestone in Center Parcs' ambitious innovation program, which includes the expansion of existing parks and the construction of new holiday parks at home and abroad. NewsLab was responsible for the PR and media approach, which resulted in tv items on Editie NL and Jeugdjournaal, as well as publications in national and local dailies and trade media, such as Pretwerk.
Event, Brand PR