For over 30 years, International Card Services (ICS) has been issuing Mastercard and Visa credit cards. ICS is market leader in the Netherlands, with more than three million credit cards issued. Nevertheless, the brand awareness of ICS has been relatively low and the company aims to reposition itself as a key player in a rapidly changing payments market.
Since 2021, NewsLab supports ICS with a PR strategy aiming to position the company as a thought leader when it comes to new trends and developments in the payment market and changing consumer behaviour. Our activities range from the launch of new payments solutions for adolescents, messaging sessions and the creation of a PR calendar up to the publication of Credit Card Facts: a semi-annual report on spending patterns based on proprietary data. We also support ICS in its repositioning and with the estimation of its new strategy and key messages. Furthermore, NewsLab gives media trainings to ICS spokespersons .