Kruidvat
Kruidvat

Kruidvat’s spectacular baby orchestra

In 2020, the Negenmaandenbeurs - of which Kruidvat is main sponsor - experienced a historical milestone, as the fair celebrated its 35th anniversary. The event at RAI Amsterdam was therefore spectacularly opened with the world's first Kruidvat Baby Orchestra. Seventeen tiny musical virtuoso's gave a dazzling musical performance under the direction of Tatum Dagelet - semi-finalist of NPO tv program 'Maestro'.

NewsLab handled all PR about this remarkable event: from concept development and strategy up to execution and event management. This resulted in numerous publications in, among others, the Telegraaf and on the front page of the Friesch Dagblad.

CLIENT

Kruidvat

SERVICES

Event, Brand PR

YEAR

2020

our cases
PR is Mensenwerk