In 2020, the Negenmaandenbeurs - of which Kruidvat is main sponsor - experienced a historical milestone, as the fair celebrated its 35th anniversary. The event at RAI Amsterdam was therefore spectacularly opened with the world's first Kruidvat Baby Orchestra. Seventeen tiny musical virtuoso's gave a dazzling musical performance under the direction of Tatum Dagelet - semi-finalist of NPO tv program 'Maestro'.
NewsLab handled all PR about this remarkable event: from concept development and strategy up to execution and event management. This resulted in numerous publications in, among others, the Telegraaf and on the front page of the Friesch Dagblad.