PR for startups and scale-ups requires a different approach than PR for established corporates. Unknown often makes unloved. Starting a business often involves raising capital. It can be a challenge to communicate about this effectively with relevant media titles.
The Dutch startups Flow Your Money and Productpine received fresh capital in 2022 to take their ventures to the next phase of growth. Both companies knocked on NewsLab's door to get the word out. By sharing their stories through targeted pitches with key media outlets, we generated significant media coverage from news as well as and trade media, at home and abroad.