Influencer Winter Campaign

#liveforthestory

At the eve of every new year, many people consider their ‘good intentions’ for the upcoming year. Mostly focusing on how to overcome ‘traditional’ seductions, such as losing weight, stop smoking or resisting their craving for candy and snacks. Together with Canon and a number of influencers, we challenged people not to focus on matters that need to be resisted, but on matters they would like to embrace. As a result, we created many beautiful stories about these topics: #liveforthestory. NewsLab coordinated the media approach as well as the influencer campaign. In collaboration with well-known psychologist Kelly Weekers, in this specific target group, influencers Sanny zoekt Geluk and Jolielot, as well as traditional entertainment media, we generated a high engagement for these stories.