Swinging babies

Kruidvat is the main sponsor of the Nine Months Fair (freely translated from Dutch: Negenmaandenbeurs). The task of NewsLab is to create and produce a striking opening every year, throughout which the drugstore chain is paid positive attention by young fathers and mothers as well as media and influencers. Like the Kruidvat Babydisco with Lieke van Lexmond, where 15 cute babies performed their very first dance on some happy beats together with Lieke. Other examples are the swinging father-baby dance together with Jim Bakkum, the largest baby painting in the Netherlands together with Kim Kötter, a baby crawling contest with Thomas Berge and a rally race with Liza Sips.