USG Business Services

Employee branding

NewsLab supports USG Business Services to accomplish its ambition to position itself as an innovative business partner in the field of Management Support, Hospitality and Private Driver Services. We laid the foundations for publicity during in-depth interviews with staff members from all three labels of USG Business Services. This resulted in an elaborate overview of relevant and promising topics that was translated into a PR strategy. That has enabled us to show company pride and share beautiful stories from the organization with specific target groups (B2B and B2C).