Our team consists of experienced specialists and young PR talent. Together we create the best result!
Get to know our advisors
Junior PR Advisor
Stefan is our upcoming Corporate PR talent. He started at NewsLab in 2017 and built up a nice media network and relevant PR experience in a short time. Especially in the fields of Finance, Tech and Job Market communication. Not only does he excel on the workfloor, he is also our undisputed table tennis king of the many pots that are played weekly at the NewsLab office. Stefan works for clients such as ABN AMRO, Atos, Atradius, De Hypotheker and USG Business Services.
Senior PR Advisor / Member of MT
Isabelle has been involved with the agency since the start of NewsLab and has over 12 years of relevant agency experience. A very experienced Senior Advisor with knowledge of the angles within the PR profession. She also likes to produce large-scale events, according to herself “a hobby that got out of hand”. In addition, Isabelle is jointly responsible for the ins and outs of the office as an MT member and also works for Center Parcs, Kruidvat, Jacobs Douwe Egberts, Bavaria and Nederlandse Loterij.
Anne works as a PR Advisor for clients such as Canon, Center Parcs, Kruidvat and USG Business Services. For 5 years, she worked at SBS and therefore has a strong background in the entertainment industry. She learned everything about the media world, the power of content and the convincing pitching of stories. She now applies this knowledge to her projects at NewsLab. Anne is energetic and a real go-getter who always delivers the best result to her clients.
Junior PR Advisor
Leigh studied at the school for journalism, where she gained experience at Dutch magazine Vriendin and online lifestyle magazine Beautify. After this she fulfilled a Marketing Communication role at the Okura Hotel. Here she learned everything about the world of PR, content and social media. At NewsLab, she applies this knowledge for Center Parcs, Kruidvat, Canon and ABN AMRO. Leigh (nickname “Towers”) is always cheerful, excels at the role of project manager with schedules of approximately 6 different colors and has a good media and influencer network.
Hans is one of the founding fathers of NewsLab. He has a background as a journalist and then made the step to the PR agency world. Before he started NewsLab, he was Managing Director of TBWA\PR Company. Hans is an experienced copy writer and our crisis and issues expert. As our true expert, he is responsible for many of the NewsLab media training sessions at our sister label MessageLab.
Senior Copy Writer
Anneke is a very experienced copy writer who has been working with NewsLab for 12 years. The speed at which she works ensures that we can provide clients – if necessary – with last minute yet excellent written press releases, messaging documents and Q&A’s. In addition, Anneke likes to jump into writing whitepapers and she loves the challenge of finding the best stories during interviews. Anneke is the silent force always in the background of NewsLab’s corporate team, and also regularly contributes to Brand PR assignments.
Junior PR Advisor
Eveline (‘Eef’) works as Junior Advisor for CTBE, the tourism agency of Curaçao. We have been somewhat jealous of her last year, as she traveled regularly to the stunning island to show press and influencers the most beautiful places. In addition, she worked on projects for ABN AMRO and the Sector Institute for Transport and Logistics and worked on the PR activities and event productions for IKEA for over 3 years. Currently, she travels around South America for six months.
Florian is Advisor within the Corporate PR team at NewsLab. He specializes in FinTech and holds ABN AMRO, Five Degrees, FranX and New10 within his customer package. Florian has an excellent media network and this explains how he earned the nickname ‘pitch king’ within the team. Florian likes to dig deep into stories to bring out the essence and currently immerses herself in the world of data driven PR. Before he became NewsLab’s pitch king, he gained practical experience at Het PR Bureau.
As the Managing Director of NewsLab, Talitha is responsible for the development of the team and the external positioning of the agency. In addition, she has a substantive role with various clients, such as Jumbo and ABN AMRO. She started her career in the international agency world at Weber Shandwick, where she was part of the MT as Director of the Consumer and Digital team for the last six years. After 14 years she made the step to PR agency Coopr, where she contributed to the growth and further development of the agency as Director.
Junior PR Advisor
Lotte works at NewsLab for more than 3 years for clients such as Jumbo, La Place and Bavaria. She knows everything about the media and influencers in the world of Food & Drinks. Lot is energetic and cheerful and is at her very best when she can get started with the organization of an event. She also likes to take care of press support during large customer events, such as the Jumbo Race Days, and regularly sets up large influencer collaborations.
Michelle is an experienced consultant with more than six years of work experience within the PR field. She worked for PR agencies Winkelman & Van Hessen and Glasnost. In recent years she has had clients from different industries and gained experience in Food & Drinks, Retail, Telecom, Insurance and Travel. Michelle (a.k.a. ‘Mies’) works for both Brand PR and Corporate PR clients. In addition to PR, she currently also loves to plunge into the world of (interior) architecture, inspired by the renovation of her new home.
Junior PR Advisor
Merlin already spent a day at NewsLab when she was only sixteen years old. A harbinger for later… Meanwhile, some years have passed and she works fulltime at NewsLab. During her studies Merlin focused on the world of media and culture and gained experience during her internship as production assistant at AVROTROS. Merlin, as the daughter of an owner of an audiovisual company, set out early for AV and video productions. Experience that now comes in handy for customers such as Suez, Dutch Lottery, ProRail and CTBE.
Creative / Managing Partner
Marc started his career at Bennis Porter Novelli and has not left the PR agency world ever since. At TBWA\PR Company he specialized as a Creative Director and together with Hans Ekhart he took charge of the day-to-day management of the agency. After this adventure, they broke away from the international office world to launch their own PR agency NewsLab. From the start they know how to attract wonderful customers. Marc firmly believes in the power of integrated campaigns and has an enormous wealth of experience within the Marketing PR world. Marc is creatively responsible for all clients of the agency.
Senior PR Advisor
Sander is the captain of the Corporate PR Team of NewsLab. Not only does he manage the team, he also has a substantive role with clients such as ABN AMRO, Atos, Canon, De Hypotheker and OK Betalen! Sander has more than 10 years of PR experience with a wide range of clients, both within the Corporate PR and Marketing PR world. In his free time, he is a Tatami teacher on a weekly base and he ensures that our Instagram feeds are dominated with his BBQ recipes… One of the great hobbies of his #vinexlife.
Marcel is still young, but has over 6 years of experience in the PR business and worked at Edelman, Weber Shandwick and Coopr. A PR talent with extensive knowledge within the world of Consumer Tech and FMCG. At NewsLab he will work as PR Advisor for ABN AMRO, Bavaria, Jumbo and Nederlandse Loterij. Marcel has a strong opinion about the profession and likes to learn more about it and meanwhile inspire others. That is why, in addition to customer work, he will play a major role in the internal and external initiatives of NewsLab itself. In addition to his work at NewsLab, Marcel is a yoga teacher and according to his colleagues, he stands up several days a week in the middle of the night (read: 5 am).
Ready for the challenge? Check out some possibilities.
PERKS OF THE JOB
Do you want to become our colleague? We can think of some reasons…
You spend a lot of time with colleagues. So they’d better be fun… At NewsLab, we have a nice mix of people. Newbees and gray hairs. Stubborn and outspoken or quiet and thoughtful. Very creative people and real go-getters. A little bit of everything, that’s how we roll!
Our building in Amsterdam is a gathering place for creativity hosting many agencies with different backgrounds. Around our A-Factorij you can also find many large agencies, such as TBWA and Alfred. This creates a nice vibe and plenty of opportunities for cross-pollination.
The annual office trip has become legendary. For many years around springtime, NewsLab travels to a European capital. Various destinations are pitched by the team, after which a winner will be picked. Seville, Rome, Vienna and Prague were already among the winners. Will you pitch along?
PR is people work and a click with our clients is of extreme importance. Both on the agency and client side. We are fortunate to be able to work for beautiful brands and great clients! We are proud of the awesome PR projects that we have create so far in collaboration with our clients.
Stefan is our undisputed table tennis king and we are looking for someone who can take his undefeated status away. Do you like table tennis? Or pooling or table football…? NewsLab is the place to be! Even if you can not win from Stefan you are welcome to play…
Our building is around the corner from the Nieuwe Meer. This result in relaxing walks during the break and even a refreshing dive during spring and summer months. Swimming around the corner at the office is the optimal refreshment! Well, that’s what we think…