29 Jan

Jet Airways welcomes NewsLab on board

Jet Airways, India’s premier international airline, selected the Dutch PR agency NewsLab to introduce the Indian airliner in the Netherlands. The partnership started directly after NewsLab won the pitch for the account.

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20 Jan

Coca-Cola Launches New Global Campaign Taste the Feeling

Drinking a Coca-Cola, any Coca-Cola, makes the moment special. Yesterday at an event in Paris, the Company’s Chief Marketing Officer, Marcos de Quinto, revealed a new ‘One Brand’ global marketing strategy that, for the first time ever, unites Coca-Cola, Coca-Cola Light/Diet Coca-Cola, Coca-Cola Zero, and Coca-Cola Life under the iconic Coca-Cola brand positioning in one global creative campaign, ‘Taste the Feeling’.

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31 Jul

Atos uses Big Data analytics for safer streets

Atos, an international leader in digital services, leads a consortium to provide the City of Eindhoven with an innovative solution to increase safety on the streets. By using big data intelligence, authorities are able to make informed decisions on what they need to do to keep the streets safe at night. First results of the CityPulse pilot have been analyzed and are proven to be successful.
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