Influencer Marketing, based on sustainable and authentic partnerships, is a service NewsLab offers as well. Our most important starting point is creating a natural match between influencer and product and to deploy influencers that fully identify with the brand and are willing and able to act as true Brand Ambassadors. With this concept, we have supported Old Amsterdam with an Ambassador Program, using less, but much more sustainable and effective collaborations.
We have joined forces with two popular foodies who make high-quality content and are a perfect match with Old Amsterdam: Foodness and Salt and Orange. The Ambassador Program was launched in May 2021. As part of this program, NewsLab supports Old Amsterdam by fostering the contacts with ambassadors, by selecting new ambassadors, with content creation, as well as with content development for themed packages, events production and reporting about the results.