Thuisbezorgd.nl - a leading online food delivery marketplace in the Netherlands - offers consumers a wide variety of food choice as a result of its collaboration with over 7,500 delivery restaurants. During corona, numerous restaurants closed their doors and joined Thuisbezorgd.nl for delivery. NewsLab selected and collaborated with 10 major influencers in Amsterdam, Utrecht and Rotterdam to highlight their local favourites. Small businesses became local heroes during this Influencer Campaign.
Followers were able to win food credits for Thuisbezorgd.nl by using the dedicated format to announce a delivery with their local favourite.With the hashtag #Theyareopen we were able to create a buzz that resonated in major cities of the Netherlands