ABN AMRO is the excellent partner for entrepreneurs and therefore likes to show its high degree of sector knowledge to its target audience. NewsLab supports the Corporate Banking branch of ABN AMRO. We do this by sharpening the content (reports, prognoses) of sector bankers and economists and pitch this valuable content with traditional and online media. In addition, we prepare bankers for media appearances and act as sparring partners for the speech management department. Moreover, NewsLab supports the bank with communication around major brand activations, such as the World Tennis Tournament, Dutch Design Week and KAAN’S STREAM STORE.